Fernanda Alvarez Pineiro

Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth.
Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession.
She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).
Author Posts
The EU AI Act: what UK businesses need to know
December 15, 2023 | 3 min readHow to improve your relationship with your clients?
December 14, 2023 | 4 min readA year of ChatGPT: lost jobs and clumsy rollouts
November 30, 2023 | 6 min readWhat your LinkedIn profile photo says about you
November 28, 2023 | 8 min read
The dropshipping nomad – the ultimate side hustle lifestyle?
November 29, 2023 | 8 min readThe Autumn Statement of growth? Startups react
November 22, 2023 | 6 min read20+ Customer experience statistics for 2024
December 18, 2023 | 4 min readImpacts of AI in business communication in 2024
December 18, 2023 | 4 min readThe Autumn Statement: what do startups want to hear?
November 20, 2023 | 4 min readGovernment announces £200m digital skills training package
November 17, 2023 | 2 min readLinkedIn for Business – Essential Guide
November 28, 2023 | 11 min read